Best Buy Makes Price Match Permanent

Best Buy Co. will make permanent its holiday price-matching policy to get shoppers to stop using its stores for scouting products they later buy online elsewhere.

The year-round policy, designed to end the practice known as “showrooming,” takes effect March 3, Matt Furman, a Best Buy spokesman, said today in a telephone interview. The electronics retailer also will reduce its merchandise return policy to 15 days from 30 days, he said.

Retailers such as Best Buy and Target Corp. are matching online prices as they seek to win back customers from e-commerce sites such as Amazon.com Inc. Price cuts and matching led Best Buy to post holiday sales that were unchanged from a year earlier and exceeded analysts’ estimates.

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